Target Market

Looking at the current state of the economy, having a well-defined target market is more important than ever. No company can afford to target everyone. Small businesses can effectively compete with large companies by targeting a niche market. Glacier see that to identify the target market for our product and service is so important. This is like the main key for our marketing strategy.

    Target marketing allows Glacier to focus on our marketing and brand  on a specific market that is more likely to buy our product than other product. This is a much more affordable, efficient, and effective way to reach our potential customers and clients.

  Glacier’s look into specific demographics to target and also consider the psychographics of our target customers and clients. Finally, we evaluate all the criteria and decide the target market that we want to truly focus on.

Author ,
Nor Fadilah Bt Mohd Khaflee (1521664)