S.W.O.T Analysis (Oppurtunities and Threats)

Opportunities in the SWOT analysis of Glacier

The opportunities for Glacier present options for business growth and development. This part of the SWOT analysis shows the external strategic factors that the firm can use to improve its performance. Our company opportunities are as follows:

 1) Increasing demand for healthier food

There is significant opportunity for Glacier's Frozen Food to deliver truly innovative solutions to help people create appealing and nutritious food every day.

 2) The growing desire for convenience.

The hectic lifestyle in this era such as the rise of women in workplace in emerging markets is driving the significant opportunity for Glacier's Frozen Food.  Glacier's Frozen Food create a product that can fast and easily cook.

3) Innovations in freezing

Technologies such as freezer are creating new opportunities to Glacier's Frozen Food

4) Partnership with a best company.

 In order to get a fresh, a good quality and healthier meat, chickens and seafood Glacier's Frozen Food take this advantage to partner with a best company.

5) Media social such as Facebook, Instagram and Twitter

Glacier's Frozen Food can reach new consumer and stand apart in an increasingly competitive market. We post new recipes, product launches, the benefit of frozen food and competitions in an attempt to engage with new consumer.

 6) Packaging innovation that reduces material use.

 Many consumers are taking steps to make more responsible choice, Glacier's Frozen food make it but offers enhanced protection and preservation for frozen food. 

 7) Glacier's Frozen Food online.

People do not have enough time to go to supermarket, the added convenience of purchasing frozen food online and having it delivered straight home will increase the demand for Glacier's Frozen food. We are confident that this added  convenience attract customers to purchase our products.

Threats in the SWOT analysis of Glacier

The threats against Glacier will emphasize market conditions. The external strategic factors that limit or reduce business performance are shown in this part of the SWOT analysis.

1)Developments in technology.

The new development in technology may change the market beyond Glacier's frozen food ability to adapt.

2)Unfavorable changes in buyer needs and taste.

 The customer might want to try something different in their daily meal from time to time.

 3)The competitor in the market with the same product.

The stronger brand name competitor with the same product might wipe out any market position that we achieve.

 4)A downturn in economy.

 This situation may cause less spending budget of people and lead to decreases of the demand in Glacier’s Frozen Food.

Posted by : Nur Ain Syifa Binti Sulaiman 1524556