PROMOTION STRATEGY

Promotional strategy	Expected business improvement
ADVERTISING	Conducting informative advertising such flyers or brochure contain company description and product offered.
INTERNET MARKETING	Internet marketing helps company to reach our target customer more efficient as it can place adverts on internet pages through programmes such as Google’s AdWords. Meaning that we could access large number of audience in one time and make people realize about the existence of our company. Same goes promotion through social media.
SALES	Promotions designed to create a short term increase in sales. For example by launching 30% discount when there is an annual occasion like Hari Raya. Sales attract customer to buy more at discount price.
SPONSORHIP/ CORPORATE SOCIAL RESPONSIBILITY	Company might do CSR project where a portion of profit used for charity project or even company could sponsor our product in some event. Through this way company not just can promote the product by free sample but also increase the company reputation about having social responsibility towards the community.
AFTER SALE CUSTOMER SURVEY	Selected sales person should contact the customer after a sale for asking feedback for our product. The survey puts the importance of customer satisfaction first while leaving the door open for a promotional opportunity. It could promoting our company as one that cares what the customer thinks and one that is always striving to provide the best service and product.

Posted By : Nurul Syazwani Binti Nizamuddin (1615908)