Glacier Target Market

      Glacier's specify the target market into two categories. We categorize our target market into retail customers and business customers. Retail customers of our product are individuals and households, whereas business customers include hotel chains, fast-food outlets, caterers, and other business buyers. Retail customers mostly prefer cooked and semi-cooked ready-to-eat food, meat, and soups amongst the class of available products in the market. While business customers majorly use frozen meat, sea food, frozen pizza crust, bread, frozen dough, potatoes, and vegetables as the key ingredients for preparing food for end customers. 

Nor Fadilah bt Mohd Khaflee (1521664)